I enjoyed the reading more than I thought that I would because it made a lot of sense. However, when I thought that I knew everything that they were going to be able to say about audiences, they kind of switch it up. The specific part I'm talking about is where they start explaining how you can have a specific audience and without even realizing it that audience switches to a much more general audience, and it is as if you are no longer arguing with/writing/speaking to that one person but rather trying to convince a whole group.
Also, I liked the part in the beginning where they explain that you do not need to know the exact techniques or arguing in order to be able to argue well, and that there is a good chance that knowing them would not even help you. This is the part where they compared everything to professional football players and also olympic swimmers - if you are good at something naturally then you don't need to think about what you are doing, you just do it.
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